The same campaign has a different name everywhere
One agency writes "spring-2026", another "Spring 2026" and the third "sp26". In your report those are three campaigns instead of one.
UTM governance
Three agencies, three ways of tagging
Every ad link carries a few details that say where a visitor came from: the source, the channel and the campaign name. If each agency fills those in its own way, a campaign can no longer be matched to its conversions.
The result is a report that looks right, but on which you base budget decisions you cannot justify.
Request a demoWhere it goes wrong in practice
One missing detail makes a click invisible
If the source or the channel is left out, the visitor arrives as direct traffic. The click was paid for, but in your figures it belongs to no one.
Codes from one platform in another platform's template
Ad platforms fill in some values themselves, through a code you place in the link. If such a code ends up with a different platform, the literal text stays put and the value is unusable.
How it works, in three steps
You record your policy
Per channel you decide which details a link must carry and which values are allowed. Once, in one place.
You invite your agencies
Each agency works in its own separated part of the same environment. Agencies do not see each other's work; you see all of it.
Every link is checked before publication
An agency builds a link, the check runs straight away, you approve, and every step goes into the log.
What it delivers
For the advertiser
- One policy for everyone, instead of agreements scattered across e-mails.
- Mistakes are stopped before publication, not found in the quarterly report.
- A log showing who changed what, and when.
For the agency
- The client's conventions are set in advance and can be looked up.
- No guesswork about spelling, abbreviations or required fields.
- Work that is not rejected afterwards, and a log showing what was delivered.
What UTM Builder does not do
UTM Builder is not an analytics package. It writes and guards your links; it does not measure them.
Your existing platform for figures and attribution keeps doing its job. UTM Builder only makes sure that what arrives there is consistent.
Record what you expect
In a demo we go through your own channels and set up a policy the way you would record it.
Request a demo